How I look after your details

Family Leadership is run by me, Ong Chuan Long, in Singapore. This notice explains what I collect when you visit this website, take the 2-minute Readiness Snapshot or download the Conversation Starter, what I use it for, who else receives it, and what you can ask me to do with it.

What I collect

• When you take the Snapshot: your answers and whether you’re a Singapore Citizen or PR. If you are, also how you’d like your Report sent, your email address or WhatsApp number, your name and, if you choose to share them, your age, gender and faith or tradition, and your choice on the two optional boxes. If you’re not, I don’t ask for anything more. If you came from one of my ads or links, the form also notes which one.
• When you download the Conversation Starter: your name, email address and phone number, through the sign-up form on my Linktree page.
• When we message on WhatsApp or by email: our messages, which I keep as private notes so I can follow up properly.
• When you ask me for a 3D sketch or about arrangements: the wishes you tell me for it, which I note down with your agreement, and the sketch I make. If you set up arrangements through me and I send you your sketch, also the email addresses of the family members you’d like to be able to open it.
• When you visit this page: how the page is used, such as clicks and scrolling, and how quickly it loads, through the tools described below.

Your Family Plan is different. We build it on your own device during our session, and I don’t keep a copy.

What I use it for

• To prepare your personalised Readiness Report and send it to you by WhatsApp or email, whichever you chose.
• To talk your Report through with you, and to arrange our call and your Family Plan session.
• To shape your Report and our session around your family, including the customs of your faith, and to see whether my service fits your situation.
• To invite you to a free call and session. If you chose email, I’ll invite you by email. If you chose WhatsApp, I’ll invite you there if you ticked the box for it; if you didn’t, I’ll check Singapore’s Do Not Call register first, and ask on WhatsApp whether you’d like to hear more only if it allows me to.
• To send you the Conversation Starter, and to check in afterwards in case you’d like help.
• To sketch your wishes in 3D when you ask me to, and to find out what can be arranged.
• To see how this page and my ads are working, so I can improve them.

I never sell your details, and I won’t send you spam.

Where your details are kept

Your Snapshot answers and contact details are stored in Fillout, the form service I use. Fillout keeps them in the United States and protects them with physical, electronic and managerial safeguards against unauthorised access. A copy goes into my Google Sheet, which Google may store in data centres outside Singapore under its own security and data-protection terms. My notes of our conversations stay private on my own computer.

If you download the Conversation Starter, Linktree, the link page I use, collects your details under its own privacy notice and shares them with me.

Who else receives your details

• Meta (Facebook and Instagram). Only if you came from one of my Facebook or Instagram ads and tick the box that allows it, my system sends Meta a scrambled copy of the email or WhatsApp number you gave, with the ad’s click reference, so Meta can show me which ad brought you here. Meta’s US company handles it for me: it uses the copy only to match it against its own records, deletes it once matched, and protects it with the security safeguards its business terms require. Meta may keep the record that the ad led to a sign-up for up to two years. Your Snapshot answers are never sent, and if you don’t tick the box, my system sends Meta nothing about you.
• Nirvana Memorial Garden. If you ask about arrangements with Nirvana Memorial Garden, or decide to set them up, I pass the details needed for that to its agency, Zen Destin, and only with your agreement at the time.
• Cloudflare. If you set up arrangements through me, your 3D sketch comes as a private link that Cloudflare hosts. Only the email addresses you give me for it can open the link: Cloudflare holds that list, emails each person a one-time code to sign in, and keeps a record of each sign-in. Cloudflare may store these outside Singapore under its own security and data-protection terms.

No one else receives them, unless the law requires it.

The tools on this website

Meta’s pixel tells Meta when someone visits this page, so I can measure my ads and show them to people who may find them helpful. Meta and other companies may use cookies and similar technology to collect information from this website and elsewhere on the internet, and use it to measure and target ads. To opt out of ad targeting, visit aboutads.info/choices (or youronlinechoices.eu in Europe), or change the ad preferences in your Facebook or Instagram settings.

Microsoft Clarity records how visitors use this page, such as clicks, scrolling and mouse movement, so I can see where the page is unclear. Microsoft collects this through cookies and may also use it for its own services, including Microsoft Advertising. You can read how in the Microsoft Privacy Statement.

Cloudflare, which hosts this website, counts visits and measures how quickly each page loads, so I can see how many people visit and whether the site is slow. Cloudflare says this counter uses no cookies to track you and does not collect your personal data.

You can block or delete cookies in your browser settings. The page still works without them.

How long I keep them

I keep your Snapshot or Conversation Starter details, our messages, and any sketch and its notes for 12 months after we last speak, then delete them.

If I send you your sketch as a private link, I take the link down and delete its list of email addresses 12 months after I send it, or on the same day if your purchase is cancelled and refunded.

If you set up a plan through me, I keep your contact details and the notes I need for as long as your plan is active. After that, I keep only the record of the sale: the payment records for five years, as Singapore’s tax rules require, and a short note of what was arranged for six years, in case any question comes up later.

What you can ask me

• To see the details I hold about you, and how I’ve used or shared them in the past year.
• To correct anything that’s wrong.
• To stop using your details. I’ll let you know what that means, for example that I couldn’t send your Report.
• To stop my invitations, by WhatsApp or email, or sharing with Meta, at any time, even if you ticked the box.
• To delete your details from my records, apart from any sale records I must keep for tax.

Meta deletes the scrambled copy once it’s matched. The record that an ad led to your sign-up stays with Meta under its own policies, so I can’t delete that, but I’ll stop sending anything more.

How to reach me

I’m the person responsible for how Family Leadership handles personal data. For any of the above, or any question about your details, email me at ongchuanlong@gmail.com.

Keeping them safe

I keep your details behind my own password-protected accounts for Fillout, Google, WhatsApp and Cloudflare, and my notes stay on my own computer.

Changes to this notice

If anything here changes, I’ll update this page and the date at the top.